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07 July 2020
Reach Campaign Ramadan Challenge exceeds fundraising goal and raises over 2.8 Million Dirhams to Help End River Blindness

Abu Dhabi – Today the Reach Campaign announced that its Ramadan Challenge exceeded an original fundraising goal of 2 million dirhams. The campaign raised more than 2.8 million dirhams during the Holy Month, which will provide preventative medication for 1.4 million people at risk of river blindness.

19 May 2020
Abu Dhabi Media Joins the Reach Campaign as a Media Partner In Fight Against River Blindness

Abu Dhabi – UAE’s leading public service broadcaster and media company Abu Dhabi Media (ADM) has formalized its commitment as a media partner of The Reach Campaign, kicking off the Ramadan Challenge across all platforms. Focused on developing, producing and distributing unique premium content to a wide array of demographics across the Arab World, ADM will utilize its distribution channels as well as its network of public figures to amplify the Reach Ramadan Challenge, a month-long campaign aimed at protecting people from river blindness during the holy month.

12 May 2020
TikTok Joins The Reach Campaign as a Media Partner, Inspiring the Middle East Community to Take Part In Effort to End River Blindness

Abu Dhabi – TikTok has joined The Reach Campaign as the latest media partner, bolstering efforts of the Ramadan Challenge, and committing to donate $2 for every video created on the app, to a maximum of $100,000. Starting April 28th, the leading destination for short – form mobile videos has officially joined the Reach Ramadan Challenge, allowing users to create videos using special interactive Reach stickers, and will continue to donate until May 25th, joining the month-long Ramadan campaign’s goal of protecting 1 million people from river blindness during the holy month.

26 April 2020
The Reach Campaign launches Ramadan Challenge to Help End River Blindness

Abu Dhabi – Today, the Reach Campaign kicks off the Ramadan Challenge, inspiring the UAE community to take part in raising attention and funds to save 1 million people from river blindness during the holy month.

10 March 2020
LuLu Group International Signs on as a Founding Partner of The Reach Campaign, Joining Effort to End River Blindness

Abu Dhabi – Today, LuLu Group International formalised their commitment as a founding partner of The Reach Campaign at a signing ceremony in Abu Dhabi. Held at the LuLu Hypermarket at Mushrif Mall, the ceremony was attended by HE Dr. Mohamed Ateeq Al-Falahi, Secretary-General of the Emirates Red Crescent Authority, Yusuff Ali M.A., Chairman and Managing Director of LuLu Group International, and Nassar Abdul Raouf Al Mubarak, Managing Director of the Reach Campaign.

11 February 2020
Bader Faris Al Hilali Formalizes Support for The Reach Campaign, Joining Effort to End River Blindness

Today Bader Faris Al Hilali, a UAE-based philanthropist, formalized his support of The Reach Campaign.  His commitment of 10.5 million dirhams was first announced at the Reaching the Last Forum in Abu Dhabi this past November.

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