Abu Dhabi – Today the Reach Campaign announced that its Ramadan Challenge exceeded an original fundraising goal of 2 million dirhams. The campaign raised more than 2.8 million dirhams during the Holy Month, which will provide preventative medication for 1.4 million people at risk of river blindness.
Abu Dhabi – UAE’s leading public service broadcaster and media company Abu Dhabi Media (ADM) has formalized its commitment as a media partner of The Reach Campaign, kicking off the Ramadan Challenge across all platforms. Focused on developing, producing and distributing unique premium content to a wide array of demographics across the Arab World, ADM will utilize its distribution channels as well as its network of public figures to amplify the Reach Ramadan Challenge, a month-long campaign aimed at protecting people from river blindness during the holy month.
Abu Dhabi – TikTok has joined The Reach Campaign as the latest media partner, bolstering efforts of the Ramadan Challenge, and committing to donate $2 for every video created on the app, to a maximum of $100,000. Starting April 28th, the leading destination for short – form mobile videos has officially joined the Reach Ramadan Challenge, allowing users to create videos using special interactive Reach stickers, and will continue to donate until May 25th, joining the month-long Ramadan campaign’s goal of protecting 1 million people from river blindness during the holy month.
Abu Dhabi – Today, the Reach Campaign kicks off the Ramadan Challenge, inspiring the UAE community to take part in raising attention and funds to save 1 million people from river blindness during the holy month.
Abu Dhabi – Today, LuLu Group International formalised their commitment as a founding partner of The Reach Campaign at a signing ceremony in Abu Dhabi. Held at the LuLu Hypermarket at Mushrif Mall, the ceremony was attended by HE Dr. Mohamed Ateeq Al-Falahi, Secretary-General of the Emirates Red Crescent Authority, Yusuff Ali M.A., Chairman and Managing Director of LuLu Group International, and Nassar Abdul Raouf Al Mubarak, Managing Director of the Reach Campaign.
Today Bader Faris Al Hilali, a UAE-based philanthropist, formalized his support of The Reach Campaign. His commitment of 10.5 million dirhams was first announced at the Reaching the Last Forum in Abu Dhabi this past November.